Are you looking for an edge in your growth marketing strategies? Then look no further! Here, we’ll be discussing the 8 essential metrics you need to track to ensure that your growth strategies are a success. So put on your marketing hat and let’s get started – success awaits!


When it comes to growth marketing, tracking website traffic sources is a vital component for any successful strategy. By understanding where your visitors come from, you can optimize different campaigns and allocate resources to those channels that generate the highest return on investment (ROI). Knowing these metrics can also help you understand which content resonates with a particular segment of your audience, and how they navigate their way around your website or product.

At a basic level, tracking website traffic sources means measuring reader behavior like clicks and page views. This data can be broken down into more specific insights surrounding visits to determine:




    • referral location (e.g., search engine vs social media)


    • types of content accessed (videos, blog posts etc.)


    • general user flow (which pages were visited and in what order)



Understanding which channels perform best when it comes to generating leads, sales or engagement metrics is key when evaluating your current growth marketing tactics. From organic search results to social media posts or email campaigns, monitoring metrics like unique page views, bounce rate and time spent on each page can help you gain the insights you need to make informed decisions about where to invest time, energy and money for effective growth marketing results.



The more granular the data you track in terms of traffic sources – such as visits by device type (desktop/laptop computer, smartphone etc.) – the easier it will be for you to identify opportunities for improvement as well as any problem areas within your platform or operations that might need addressing. Additionally, keeping an eye on how users behave after they have visited your site will enable you to measure whether they took any desired action like subscribing or downloading content.



Conversion rate

Measuring conversion rate in growth marketing is a crucial metric for accurately understanding your business’s performance. It’s essential to track conversion rate in order to assess the success of various growth strategies and campaigns. Conversion rate is a metric that measures the number of visitors or users that take a desired action on your website or app, such as making a purchase, downloading an app, viewing a video, etc.

One way to measure conversion rate is by using analytics tools such as Google Analytics to track funnel completion rates. You can set up multiple “goals” within Google Analytics that measure how far along the buyer’s journey visitors are getting before they convert into customers. For example, you can set up goals for emails sent out to leads who have entered their information on your website and goals that measure how many people actually make it through the checkout process. Additionally, you can use analytics tools such as Mixpanel, KISSmetrics and Optimizely to track user engagement metrics such as time on page, sessions completed and user feedback ratings from surveys.



Measuring conversion rate requires patience, but it’s an important part of any successful growth marketing strategy since it allows you to gain better insight into what channels are providing leads or customers and which ones are not performing well. It also helps you understand where potential roadblocks lie in your customer journey or what issues may be preventing users from converting into customers on your website or app. By monitoring changes over time in this metric often, you will be able to improve upon these weak points and make better informed decisions regarding growth and marketing strategies quickly based on data-driven insights.



Customer acquisition cost

Customer acquisition cost (CAC) is one of the most important metrics to evaluate when it comes to growth marketing strategies. It includes all expenses incurred in acquiring a customer, including advertising, payroll costs, overhead expenses, etc. Calculating the total CAC for a small business should include all resources that were used on marketing campaigns or activities aimed at acquiring customers.

CAC is very useful in understanding how well (or poorly) your customer acquisition activities are performing over time. Tracking CAC can provide information about what channels are producing more leads and customers for your business and which channels aren’t performing as well. This can be particularly useful if you run multiple different campaigns or if you’re testing out different channels for your marketing efforts.



CAC will also help you determine how much you should be budgeting for customer acquisition activities each month or quarter. If one channel is proving to be particularly successful in terms of leads, you might want to move more of the budget towards that channel and use fewer resources on other channels that are not performing as well. CAC is also helpful in informing pricing decisions; if a lead generation activity isn’t generating enough ROI then you know it might be time to adjust pricing/discounts/etc.



In conclusion, tracking CAC helps businesses identify which areas need improvement in terms of customer acquisition efforts so they can make informed decisions about future growth investments and fine-tune their marketing activities accordingly.



Lifetime value

Lifetime value (LTV) is an important metric that helps determine the overall worth of a customer to your business over their entire journey with you. Knowing the lifetime value of your customer is a valuable development part of any successful growth marketing strategy, as it helps you identify what strategies are working and which might need improvement.

LTV helps you measure the cost of acquiring new customers along with the cost associated with retaining them. This metric factors into how much money a business must spend in order to acquire new customers and how much it should be reinvested in order to retain them. It also provides insight on how long certain customers stay loyal to your brand and which ones don’t renew their subscriptions or visit regularly over time.



You can track customer LTV by determining their Average Revenue per User (ARPU). As customers purchase more products or services, or expand engagement through advertising or referrals, ARPU increases. With this knowledge, you have better insight into accounts that have higher-than-average LTV – helping you pinpoint who’s worth more effort customer retention-wise as compared to those who are less likely to return for larger purchases down the line. You can also compare different customer segments based on their behavior during train campaigns so that you can improve your understanding of what works when it comes to acquisition and retention activities.



By tracking LTV closely, marketers gain insights on where most revenues are generated so they can focus on those users who are investing more in your business over time while replacing out any nonvaluable customers who aren’t devoted brand users anymore. That way, they maximize every customer acquisition dollar spent while encouraging staying power among high-value cohorts.



Retention rate

Retention rate is a key metric when calculating the success of any growth marketing strategy. It’s important to discover how well a business is doing in retaining customers. Retention rate looks at how many customers are still using or buying from a business overtime and can be calculated by taking the total number of retained customers over the total number of new customers. It is usually understood as a percentage and should track long-term trends, such as monthly or quarterly.

Small businesses are especially affected by retention rates, as their customer base is generally not large enough to make up for losses due to customer churn. Investing in customer experience and finding ways to encourage users to stick with your product or service is key for small businesses looking to grow quickly and sustainably. Compiling user data and analysing user behaviour can often help shed light on why people are not returning after their first visit, so it’s worth taking the time to look at what changes can be made before making a major investment in increasing the retention rate.



Tactics such as




    • subscription programs,


    • offering incentives such as discounts on future purchases,


    • easy access to customer service agents,


    • engaging users on social media platforms,


    • getting good reviews online,


can all help influence user loyalty. Additionally, these strategies should be monitored closely to ensure that they’re having the desired effect on retention rates.

Churn rate

Churn rate is a fundamental metric for any successful growth marketing strategy. It measures the rate of customer turnover in a given period. That customer churn can be especially damaging to the health of your company, so it’s essential to understand and track your churn rate on an ongoing basis.

Your churn rate helps you understand patterns in customer retention, which means you’ll be better prepared to handle situations as they arise and make more informed decisions. Tracking your churn rate also plays a major role in managing customer lifetime value (LTV), since knowing how many customers are leaving you each month can drastically alter that calculation.


To measure your company’s churn rate, determine the number of customers who left in that period – either voluntarily unsubscribed or deleted their accounts – and then divide that number by the total number of customers at the beginning of the period. This will give you a percentage that lets you know how quickly new customers are replacing those who leave. You may also choose to calculate two different types of churn; net-adds versus gross-adds, which will further help differentiate between voluntary vs involuntary activities.


And lastly, keep track not only of your total churn but also how it changes over time as well as by demographic or segmentation variations such as country code or age group – sometimes referred to as ‘cohort analysis’ – to help you better understand who is leaving and why. Knowing which specific types of customers are leaving can help inform strategies for retaining them or improving services for similar users down the line. These insights into customer attrition can be invaluable when it comes to identifying overall trends and taking action to support future success and growth for your business.


Customer satisfaction

Customer Satisfaction is a key metric for any growth marketing strategy, as it reflects consumer sentiment toward your brand, products, and services. It also helps inform your broader business decisions and provides visibility into how well you are delivering on promises and providing value to customers.

At its core, customer satisfaction measures how happy customers are with the products or services they purchased from your organization. This metric is often calculated using a survey-based approach that seeks to measure customer feelings on various topics related to their experience such as product quality, customer service, overall value-for-money, etc.



To ensure that you track meaningful customer satisfaction metrics that can be used to inform growth strategies and decisions, it’s important to:




    1. Define measurable outcomes: What do you hope will be accomplished? What actionable insights can you obtain from tracking customer satisfaction?


    1. Implement an appropriate survey tool: To capture accurate sentiment data from customers on what matters most to them when it comes to their experiences dealing with your organization.


    1. Analyze feedback in meaningful ways: Utilize a system or software tool that can help uncover trends in the data and distill insights about what’s working (and not) across the organization.


    1. Embrace the use of new technologies: Tap into emerging technologies such as machine learning and artificial intelligence (AI), which can help identify hidden patterns in data points quickly while reducing human effort required for traditionally manual analysis processes.


    1. Harness the power of real-time feedback: Create opportunities for employees across different departments and teams within your company to view or act upon real-time customer feedback data so they can make better decisions faster when needed.




Through careful tracking and analysis of customer satisfaction metrics over time, businesses will gain unique insight into how their efforts stack up against other players in their industry while proactively improving both the overall user experience they offer customers alike. Doing so will enable them to stand out among competitors in this increasingly crowded landscape and ultimately achieve desired business outcomes through smart growth marketing strategies that target real user needs rather than industry one-size-fits-all approaches.



Net promoter score

Net promoter score (NPS) is a metric that measures the loyalty of customer relationships. It can be used to track customer satisfaction levels and business performance in general. The calculation is based on two variables: customer loyalty rating (from 0 to 10) and how likely the customers are to recommend your product or service to someone else. It’s important for businesses to calculate net promoter score for business growth as it allows them to make decisions about product offerings, pricing, promotional activity, customer service and more.

The components used to calculate NPS are based upon research of over 5 million customer interviews in various industries. The survey component consists of three statements scored on a scale from 1-10, from “Not likely at all” through “Extremely likely”:



    • How likely is it that you would recommend our company/product/service to a friend or colleague?


    • How valuable has our company/product/service been for you?


    • In general, how satisfied with our products or services have you been?



Overall responses are classified into three categories according to their score: detractors (score between 0-6), passives (score 7-8), and promoters (score 9-10). Detractors represent customers who received a negative experience and are not very likely to recommend your company; passives represent customers who had an average experience; promoters represent customers who experienced an excellent level of service which they would be happy to promote further. After calculating NPS by subtracting the total number of detractor ratings from the total number of promoter ratings, companies use this number do inform business decisions such as product development or operational changes.


Ultimately, Net Promoter Score determines the increasing potential value over time generated by each individual customer relationship – when done right can be used as strategic guidance that helps grow business in addition to measuring overall satisfaction. Thus it is essential for businesses at any stage understand their current NPS metrics closely in order ensure long term success in improving users experience which ultimately leads more success leading into growth marketing strategies.


Conversion Rate Optimisation (CRO)

Conversion Rate Optimisation (CRO) is a process of using conversion rate to reach your final business goal. It is one of the most important and must-track metrics while doing growth marketing.

CRO focusses on understanding user behavior, improving the user journey, and offering clear directions in order to increase conversions. As a result, it can be used to improve website performance in many ways like decreasing bounce rate, increasing sales and signups, reducing cart abandonment etc.



To use CRO effectively, it’s essential to track the following metrics:




    1. Click-Through-Rate (CTR): The percentage of website visitors who click on ads or links from websites or emails. This metric reveals how many people interacted with an ad/ email and followed its call-to-action.


    1. Landing Page Conversion Rate (LPCR): The percentage of website visitors who signup for an offer or take some kind of action after visiting the page they landed on after clicking the ad/ email link


    1. Checkout Flow Completion Rate: The percentage of people actually reach the final checkout stage in their purchase path without abandoning it along any step. Increasing this metric can be done by providing payment options easily visible at every step and assuring secure transactions all throughout.


    1. Cart Abandonment Rate: This measures the percentage of people who add something to their cart but don’t complete the order for some reason or another – either because they got bored or because something has intimidated them enough to prevent them from completing their purchase path. This can be improved by simplifying process steps, highlighting discount offers and adding elements like trust seals that support security measures.


    1. User Engagement Rate: This measures how often visitors come back with time through different metrics such as session length, pages viewed per session, scrollings per page etc together called engagement events which measure activity level based on factors like loading speed features availability etc.. Increase this factor by promoting higher customer service value through personalization options that helps customers to recognize you more quickly resulting in business growth opportunities accelerated via stronger CX relationships and optimized product fitment within buyer groups.


    1. Segment Response Rates: Break down total response into two parts : responders Vs non responders where responder conversions are based on variables such as demographic profile such as age gender job titles interests people could be segmented & classified into senders & non_senders .You want high conversion rate from senders group & small drops but if there is significant drop , then it means you need unique campaign tactics for those segments.


    1. Depending content performance : Measure how well each type of targeting content performs & layer additional audience segments strategically according your interest . Compare targeting content performance across platforms , channels& campaigns.


    1. Pricing Model Effectiveness: Analyze pricing models effectiveness filter factors include comprehensive features variant prices commitment levels & geographical outreach might work better depending upon variants type used whether subscription will work better than upfront cost associated , promote pricing models accordingly& accordingly keep changing prices after certain time span relative partnerships corresponding strategic approach towards complete success.



Monthly Recurring Revenue and Recovery Rate For SaaS businesses

Monthly Recurring Revenue (MRR) is one of the most important metrics for measuring a SaaS business’s health and growth. It refers to the amount of revenue that a business can expect to generate from customers on an ongoing basis in any given month. This metric is especially important for businesses that depend on subscriptions, or that rely on users signing up for longer-term commitments such as service contracts. MRR enables tracking whether customer acquisition efforts are paying off over time, making it possible to measure long-term success.

The other important KPI related to MRR is the recovery rate. That’s the rate at which new customers are signing up and existing customers are renewing their subscription plans relative to their churn rates. A high recovery rate means more sustainable growth and more predictable cash flow, while a low one means you need to work harder at boosting customer retention or improving user experience with your product or service. Understanding both your current and historical recovery rates can help you adjust priorities in your sales funnel, increasing focus on areas where ROI is highest.



Finally, tracking MRR and Recovery Rate over time should also help you evaluate changes in pricing structure or promotions you might offer from time to time – from discounts or package upgrades, for example – making it easier to gauge their effectiveness not just in driving short-term sales but also in improving overall MRR and boosting customer loyalty over the long run.




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